Because of its layout: there's about a half-mile "driveway" through farm-land from the road to actually reach the site itself - Ashcroft Coast is a very child-friendly site, where your children can be safe and secure but still have a sense of independence with being able to "play outside" without constant supervision (and gives the adults a well deserved rest!)
Ashcroft Coast is a very peaceful and quiet site, and amongst the surrounding fields of sheep and horses, even has wild peacocks roaming around: you may hear them "wailing" in the mornings! You'll see plenty of wild rabbits around the site and there's also resident ducks from the park pond, who'll quite happily wait for your toast crusts... (as well as the constant tap-dancing sea-gulls:- not advisable to feed them or you will end up with a flock on the roof!)
Be aware: Ashcroft Coast is pretty remote! It's strongly advised to have your own transport, as most surrounding attractions are a drive-away. The site is about a 5-min drive from both Eastchurch and Minster villages, around a 10-min drive from Leysdown and about 15-mins from Sheerness.
The site has stunning views across the water, where the Thames Estuary meets the sea and from the back of the bar area, you'll be able to see across the water to the twinkling lights of Southend seafront! The beach at Ashcroft Coast is no longer accessible from the site, due to the steepness of the cliffs.The nearest beach is at Barton's Point which is about a mile and a half away from the site, there is a beach at Leysdown, along with a seasonally opening funfair, cafes and plenty of amusement arcades! Sheerness also has it's own beach, plus a large children's man-made sand-pit with various playground equipment in it, (years ago it used to be the town's boating lake!), and if you're feeling brave - there is a naturalist beach just past Leysdown!